This addendum consolidates equity focused communication resources into one section for your reference. While there can be communication strategies tailored for each of the 12 competencies from CDPH’s Organization Assessment for Equity Infrastructure, there are also best practices that span all competencies and did not fit in any one section. Therefore, the CDPH Equity Technical Assistance Team assembled the sources into their own section for ease of access.
| Title |
Description |
| Berkeley Media Studies Group: Our Commitment to Health Equity |
Berkeley Media Studies Group details their commitment to health equity by stating why health equity is important, their approach to equitable public health initiatives, and other examples, projects, and resources for further reading. |
| Title |
Description |
| Championing Public Health Amid legal and Legislative Threats: Framing and Language Recommendations |
Berkeley Media Studies Group collaborates with language and logistics consulting firm Real Language LLC in order to provide framing tools and communication recommendations for public health professionals. The guide lists easy to follow steps on how to craft your message, enhance it by following great examples, and provides sample answers to show how to respond to difficult questions. |
| Health Equity Guiding Principles for Inclusive Communication |
The CDC explains how to use a health equity lens, essential steps to effective communication, a glossary of preferred terms, and additional resources that organizations can use to inclusively communicate health equity. |
| Making Data Talk: A Workbook |
This guide discusses universal communication strategies, presentation strategies, and urgent communication principles. Each section also has practice exercises for the reader to test their understanding of the content. |
| Plain Language for Public Health |
This publication describes the importance of preparing your communications thoughtfully and with the correct intentions. The guide will take you through questions such as "What is my audience?", "How do I user test my communications before sending them out?" "How can I make my tone conversational and easy to understand?" |
| Health Equity Style Guide for the COVID-19 Response: Principles and Preferred Terms for Non-Stigmatizing, Bias-Free Language |
Based off of the above resource "CDC Health Equity Guiding Principles for Inclusive Communication," this guide focuses on language that is inclusive and respectful when discussing the COVID-19 pandemic. This guide continues to be relevant and has many different suggestions on terms to avoid and preferred language which will enhance communication with an organization and a population of focus. |
| Title |
Description |
| Communications Toolkit - Framing the Foundation of Community Health |
This publication helps guide public health professionals through communicating in cross-sector collaborations. This framework begins with an introduction on why communication is important, common communication mistakes, and how creating a communication framework can be beneficial for all stakeholders. |
